Digital marketing and its classification

 Digital marketing is the process of selling products and services though channels like SEO(search engine optimization), social media or by a website or mobile app.It is said that digital marketing is a new world but its functioning is based on principles familiar to traditional marketers and requires both foundational marketing knowledge and how to do it  technically.

Digital marketing is classified in 5 types:

1.     Search Engine optimization .  

2.     Pay-Per-click .

3.     Social Media Marketing.

4.     Email Marketing.

5.    Content Marketing.

Now lets talk about some of the popular types of digital marketing , providing a brief overview of each:

 

Search Engine optimization (SEO)

SEO is the process of increasing the number and quality of visitors to a website by improving rankings of website in the search engine results(SERPs) algorithm.

While paid advertising, social media, and other online platforms can generate traffic to websites,

 the majority of online traffic is driven by search engines.

 

Pay-Per-click(PPC)

PPC is a model of internet marketing where advertisers pays a fees every time one of their ads is clicked .It is a way of buying visits to your website rather than earning those organically.

Social Media Marketing

It is a way of marketing for businesses to reach customers. People find ,learn about, follow and buy from brands on social media platforms like Facebook ,Instagram and Linkedln. If your business is not present on these platform you are missing a lot of customers daily.

Email Marketing

Email Marketing uses email to promote business' s product and services . It can help you by making your customers aware of your latest product or offers by attaching it into your marketing automation efforts. It can also play an important role in your marketing strategy by providing lead generation , brand awareness  and keeping customers  indulged between purchases through different marketing emails.  

Content Marketing

Content marketing is a type of marketing that is focused on creating and posting content for a targeted online community.It is often used to achieve goals like:attract attention , leads generation .increase online sales and awareness  about brand and engage an online community. It attracts new customers by creating and sharing meaning full free content.