On-Page SEO - Keywords

 On-page SEO

Keywords

A keyword is the fundamental element of  Search Engine Optimization. When a user type a query in search box that query is matched with the keywords on our website which define the purpose of the query.

Keywords are the core strength of all the efforts on SEO. They are important for the better ranking of your website on Search engine results page[SERP's]. It is important that your website contain optimized keywords that represent your business and services. This process would help your business to rank well in search results and bring more traffic which can be converted into leads later.

The keywords can be used in following places for better ranking of your page on search engine results page:

1: Website URL

2: Website title

3:Meta tag

4: Web page content

5: Body text

Keywords can be planned or optimized by using SEO techniques like :

Google keyword planner: It is a google service which suggests keywords with stats like most searches or most clicked .

Competitor analysis: In this we look at our competitors site and analyze the uses of keywords and places used and try to optimize our site using the solution gained.

Content analysis: In this we study the content of the website we have and make report of the previous used keywords and organic search them in google to find their search frequesncy and see if they are relevant to our website services provided and if not we use the most appropriate content words as keywords for further use.